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"The Chamber hired PDC to get us in compliance and moving forward with maximum optimization. The results garnered speak for themselves; we have ranked in the top five for our keyword terms since partnering with PDC. PDC has enhanced our ability to provide leads for our partners in the hospitality industry. Thanks to our business relationship with PDC we anticipate exponential growth and increased traffic to our destination website."

William G. Miles

President and CEO
Hilton Head Island-Bluffton Chamber of Commerce

Company News


+ Performance Development Corporation launches new Bretton Woods Website Customizing websites for optimal visitor interaction and ROI

Hilton Head Island, SC: The ski season has officially opened in Bretton Woods, New Hampshire and this season Bretton Woods will offer the latest technology with their recently launched BrettonWoods.com site developed by Performance Development Corporation. Usability is very important to a site like BrettonWoods.com, as this site serves as the snow report, weather report and lets visitors plan their day on the slopes or a vacation at the historic Omni Mount Washington Resort.

Skiers and snowboarders want to know the weather, ski conditions and trail reports. BrettonWoods.com has all the important information on the new easy to navigate site with links to the best lift ticket deals and a Photo of the Day. “Understanding the needs of skiers and riders was an integral part of the flow of this site” said Richard Neste, COO of Performance Development Corporation. “Our company has the experience needed to develop sites and market for resorts based on the visitors spending behaviors.”

The season is just beginning and as the days pass, each new snow fall brings more and more visitors to Mount Washington and the Bretton Woods Ski Area. With a full array of activities the choices are easy to visualize and book from BrettonWoods.com. Sleigh rides, canopy tours and dog sledding are just a few of the off slope activities. Offered on the site is a Plan Your Trip section that gives travel tips, a calendar of events and dining options.

About Performance Development Corporation: Performance Development Corporation works closely with world class resorts, to increase brand awareness and the bottom line through an Integrated Marketing Platform. Find out more about Performance Development Corporation from their web-site at www.performancedevcorp.com.

+ Gullah Events Bring Excitement to Hilton Head Island Calendar in February

History, stories and food steeped in deep Gullah culture are celebrated next month on Hilton Head Island. Organizers from the Native Island Business and Community Affairs Association (NIBCCA) are working with to promote the 17th annual Gullah Celebration.

Historically, February tends to be the slowest month of the year for Hilton Head Island. Tourism takes a noticeable dip and property rental sales on the island are not as active as the summer months; however, HiltonHeadIslander.com and the Native Island Business and Community Affairs Association, Inc. (NIBCAA) have teamed up to promote the 17th annual Hilton Head Island Gullah Celebration, giving locals and tourists an exciting reason come to Hilton Head in February.

Established in 1996, Hilton Head Island’s annual Gullah Celebration attracts visitors from all over to learn about the Gullah tradition. From the Marsh Tacky Pony Exhibition (February 24) to a traditional Oyster Roast and Lowcountry Boil (March 2), the month is packed with events for locals and visitors alike and a great time to spend some time in the Lowcountry.

Detailed information on the 17th annual celebration can be found online at HiltonHeadIslander.com, along with other activities for locals and tourist to enjoy during the month of February. Celebrate Gullah has a Facebook page where updates are posted regularly.

HiltonHeadIslander.com, a division of Performance Development Corporation (PDC), features information about Hilton Head Island, South Carolina from vacation rentals to real estate featuring details on events, hotels, restaurants, golf, activities, shopping & spas. Created for visitors and locals alike, HiltonHeadIslander.com is the source for all things Hilton Head Island.


+ Online Booking Engines and Mobile Websites Battle for Tourists

Although tourist season on Hilton Head Island, SC is months away, rental companies and golf courses in the small quiet resort town have already begun battling online for their market share of the tourist pie.  In a seasonal dash each year the tourism industry brings $1.1 billion to the local economy leaving small and big businesses to secure as many customers as possible making technology the great equalizer.

Beautiful designer websites with pastel colors and logos are not enough to secure online sales in this niche resort market. Businesses on Hilton Head Island are improving the functional ability of their websites by adding booking engines and online chats with company representatives; their aim is to increase reservations and the bottom line. Vacation home rental companies' online booking engines make it easier for customers to research companies, rental offerings (homes, villas etc.) and prices for specific beach areas. Golf booking engines allow customers to secure exact tee times at their favorite tee boxes or near their preferred bar.

Professional Development Corporation (PDC) has played an integral role in the online success of several tourist based companies. By streamlining the reservation process, PDC ensures online bookings to occur 24 hours a day, 365 days a year. The success has garnered the attention of numerous vacation rental companies and golf courses. Google Analytics reports show PDC clients are having success using online booking engines. Mobile websites and booking engines are giving customers the tools and convenience they want at home.


+ Rental Places Gives Destinations a Voice Through Social Media

Rental Places announced that they have developed 25 Facebook pages to give a voice to some of the top vacation rental destinations in the country. Destinations such as, Lake Tahoe, Orlando, Myrtle Beach, and Vail receive daily postings about local events, dining, activities, and historical information to give users a better idea of what each city offers.

Rental Places has designated certain cities as the top vacation destinations in the country and is building their brand to provide one-stop shopping for those searching for vacation rental homes. Rental Places is also building their social media image through Google+, YouTube, and Pinterest.


+ Performance Development Corporation Announces Partnership with The Vacation Bridge

Performance Development Corporation (PDC), a Hilton Head Island-based marketing and software development firm, has entered into a partnership with The Vacation Bridge, a vacation rental software developer. The joint venture plans to offer more vacation rental options to on-line users.

The partnership brings together two best-in-class proprietary software developers that offer businesses the ease of offering their properties to a broader audience by increasing their SEO. Vacation property rental companies can share their aggregation in order to increase on-line views of the properties that they offer.

The Vacation Bridge is a cooperative effort between Rental Network Software (RNS), and Virtual Resort Manager (VRM) that provides the software functionality to distribute professionally managed vacation rental properties to on-line travel agencies, web portals, aggregators and other outlets which book these properties on the web.

Rental Places, a division of Performance Development Corporation, utilizes the latest technology to provide vacationers real-time availability to successfully reserve the vacation accommodation of their choice 24 hours a day, 7 days a week. Our S.E.V.M. ™ (Search Engine Vertical Marketing) technology has given online visitors the necessary tools to find the perfect vacation place at the price they want to pay.


+ The St. Joe Company Hires Performance Development Corporation

The St. Joe Company is one of Florida's largest real estate development companies and Northwest Florida's largest private landowner with approximately 576,000 acres of land, concentrated primarily between Tallahassee and Destin. St. Joe is helping bring high-quality, strategic growth to the last, best part of Florida. St. Joe’s vast land holdings include over 300,000 acres within 40 miles of the new Northwest Florida Beaches International Airport.

PDC has been hired to work on St. Joe’s WaterColor Inn & Resort, located in Santa Rosa Beach, FL. The Inn was awarded the coveted Four Diamond rating by AAA. It has also be rated as the “Best Hotel in Florida” by readers of Travel + Leisure, listed as Conde Nast Traveler’s “Gold List” properties, as well as the Two Palms designation from the Florida’s DEP’s Green Lodging Program. PDC is responsible for the vacation rental booking engine, website and database hosting, search engine optimization, social media consulting, email marketing, web design consulting and a wide variety of other technology and marketing services.



+ Custom Golf Booking Engine For The Sea Pines Resort & GolfPro By Agilysys

The software launched at the beginning of 2011, enables a golfer to book multiple tee times on different dates on all the Sea Pines Courses – Harbour Town Golf Links, Heron Point by Pete Dye and the Ocean Course all on the same screen. The functionality is that of a shopping cart that most consumers are used to in their web experiences.

Some of the main innovations of the software is an Intelligent Pairing feature by gender, and it is the only booking engine that looks for available tee times to fill in holes in the tee time sheet. This system automatically puts singles in the earliest or latest tee times for a time period, leaving the middle tee times open for groups.



+ PDC & The Sea Pines Resort Form Marketing Partnership

The tradition of excellence continues as Performance Development Corporation delivers unparalleled results for the world renowned Sea Pines Resort, South Carolina's premier golfing destination. The expansive 5000–acre oceanfront retreat spans one-third of Hilton Head Island and is home of the annual Verizon Heritage PGA golf tournament held at Harbour Town Golf links which is ranked # 14 among America's 100 greatest courses by Golf Digest magazine. Sea Pines, Resort is owned by The Riverstone Group, which also owns the world- class award winning Kiawah Island Golf Resort.

The Sea Pines website, www.seapines.com began a relationship with PDC in the fall of 2008 when they approached PDC to develop a fully integrated and customized booking engine and vacation rentals micro-site. The new site has been a complete success, has tripled the Sea Pines Resort online vacation rental revenue and has improved their call center conversion rates. Due to the success of PDC's success in developing and servicing the Sea Pine Resort vacation rental micro-site and booking engine, the resort recently signed an agreement with them to provide website development, marketing and management service for their entire website.

PDC's scope of work includes marketing plan development, site evaluation and design, search engine optimization, strategic linking and online advertising, online marketing consultation and support, e-mail marketing, tracking and reporting. In addition PDC has recoded the entire Sea Pines Resort website pages from Cold-Fusion to Active Server Pages. Sea Pines Resort Director of Sales and Marketing, John Munro, states, "We strongly believe that Performance Development Corporation's efforts will increase our top-line vacation rental, hotel, golf, food and beverage revenues. I recommend Performance Development Corporation without hesitation."

Sea Pines Resort is just one of many satisfied clients that have enjoyed exponential success as a result of their partnership with Performance Development Corporation's team of top-notch technical and creative experts. Resort Rentals of Hilton Head Island has also relied heavily on the marketing expertise of PDC. Resort Rentals of Hilton Head's Broker-In-Charge, Mark Westbrook, explains that "with the continued growth of potential guests that use the Internet for their vacation planning, we have been more than pleased with our association with PDC and their team and it has allowed us to almost cut out completely our PPC. The platform of websites that PDC has created has delivered everything that was promised."

Performance Development Corporation is committed to producing outstanding financial returns for our partners by providing superior online experiences. PDC's number one objective is to utilize our expertise to help our partners achieve a level of unprecedented successes and we accomplish this by developing true marketing partnerships and exceeding expectations at every turn.



Virigina Beach Rental Company Signs Exclusive Marketing Agreement

Virginia Beach vacation rental company Sandbridge Realty has become the leader in sales of homes, investment properties and property management in the area. As a part of PDC's MyRentalPlaces.com, Sandbridge signs two year contract to market their rental inventory on VirginiaBeachRentalPlaces.com.



+ Hilton Head Island – Bluffton Chamber of Commerce Hires PDC To Help Organic SEO

The Hilton Head Island – Bluffton Chamber of Commerce signed a two year SEO/DAO agreement with PDC. The objective of this agreement is to solidify the Chamber's website presence on Google.com. The Chamber will also receive monthly consultations with PDC on all existing and new internet marketing ventures the Chamber participates in.



+ Performance Development Signs Up 8 Vacation Rental Companies On Marketing Product

With the #1 ranked vacation rental website in Hilton Head Island, PDC's HiltonHeadRentals.com now showcases over 1,000 vacation rental properites from the major vacation rental companies in the area. Beach Properites, 800BeachMe, Destination Vacation, Hilton Head Rentals & Golf, Resort Rentals, Sea Pines, Sea Turtle Getaways & The Vacation Company all hire PDC for lead generation and marketing.



+ Sea Pines Resort Requests PDC's Search Engine Vertical Marketing

Sea Pines Resort engaged in a total marketing partnership with PDC using PDC's SEVM® to develop the Resort's new booking engine, and to maximize Sea Pines' exposure on the major search engines. To increase Sea Pines' branding and exposure they also signed an agreement to be featured on all Webuzine™ Network sites and also to maximize their vacation rental home and villa income on PDC's HiltonHeadRentals.com.



+ Resort Rentals of Hilton Head Island Signs Total Branding Package

Resort Rentals of Hilton Head Island has signed a two year Total Branding Package agreement with PDC. The Package includes Website, Booking Engine, Search Engine Marketing, E-mail and Mailing Campaigns, Total Access RMS®, Presentation Brochures and Videos, as well as TV Ad distribution.



+ Total Access RMS™ Launches With Major Success For Multi-Million Dollar Rental Company

Originally designed as an in-house administrative application, the Total Access RMS™ has been restructured as a turn-key rental reservations and property management system. It has been successfully implemented for a leading vacation rental company handling more than 300 units.



+ HiltonHeadRentals.com Property Management Divison Sells For Seven Figure Contract

PDC's in-house vacation property management company, has recently assigned its contract portfolio to Resort Rentals of Hilton Head Island. Subsequently, www.HiltonHeadRentals.com has been reintroduced to the community as a portal advertising vacation rental homes and villas for a number of local Property Management companies, who note the immediate increase in their business.



+ PDC's Real Estate Division Signs Agreement With Foundation Realty LLC.

HiltonHeadRealEstateS.com has become the Number 1 real estate portal website on Hilton Head Island, drawing worldwide attention to the community. Foundation Realty forms marketing alliance with PDC to create contact management solution for day to day brokerage operations.



+ Total Access RMS™ Is Tested By VRMA Memebers

The Total Access RMS™ the first turn-key vacation rental management and marketing software, is introduced to members of the Vacation Rental Managers Association at their October 2007 meeting in New Orleans, LA. Beta-testing of the software was implemented by PDC's in-house vacation rental property management company before being released for licensed use by rental companies across the country.



+ The WebUzine™ Network Is Created

Created by Performance Development Corporation, the WebUzine network includes five vertically-targeted websites designed to advertise specific products and services to a committed buyer audience. The end results in the most powerful online portfolio for one of North America's most profitable resort communities.