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"PDC is responsible for increasing our qualified online traffic and attention to our website by optimizing the site through a highly targeted, aggressive online advertising efforts. Their staff is very skilled at website programming which has assisted us enhancing our website. We highly recommend Performance Development Corporation for web development, search engine optimization, booking engine license and internet advertising."

Steven P. Birdwell

President
The Sea Pines Resort

Success Stories


WaterColor Inn and Resort

There is no question that more users than ever before are utilizing their smart phones and tablets to access everything from email to dinner reservations to driving directions. Certainly you can access standard websites on your smart phone, however when your site is not optimized as a mobile site, it can take longer to load, the graphics may not be sized correctly and the viewing area is much smaller. When images do not load quickly and “call to action” buttons are too small, users tend to leave from your site to a different one, which the industry calls a “bounce”.

Creating a mobile site that cleanly displays on smart phones and tablets are a worthwhile investment in order for your users to get the information they want, on the device they are using. Providing users with a mobile site can reduce your “bounce rate” significantly.

Performance Development Corporation (PDC) is aware of the value of a mobile site. Every business should consider the different types of users and provide the optimal viewing experience in every format. Recently, WaterColor Inn and Resort, a PDC client, launched their new mobile site. The functionality of the mobile website incorporates the latest mobile technology while allowing visitors to navigate through the various Resort amenities. Users can book a room at the Inn, see what activities are available, view restaurant menus, get directions and much more in a layout more conducive to the mobile user. The “bounce rate” was cut in half almost immediately for mobile users, primarily because the site was easier to view and use.

Standard websites generally have a tremendous amount of information on their site, and that is certainly helpful and appropriate, however we find that mobile users want less text and fewer bells and whistles. Therefore, we recommend keeping a traditional website for desktop users and for those who want to conduct more research about your company services and products but couple that site with a mobile site for those who want the abridged version. It is providing the best of both worlds to all visitors.

With the current website analytics that are available, companies are able to determine exactly what pages users visit and the type of device they are using. The lower the bounce rate, the higher the probability for conversion, revenue and repeat visitors, which is why you want to ensure that the visitor has a seamless experience on your site. Technology allows for more options. You should offer the same to your customers.



Hilton Head Rentals

In an effort to make things easier for people on the go, Hilton Head Rentals has its Smartphone-friendly website up and running. The website is designed to make the content formatted specifically for Smartphone devices.

Once again setting the bar in customer service and technology, Performance Development Corporation (PDC) - a leading advertising, marketing and web-based booking engine software provider for the vacation rental and resort industries - is pleased to announce the release of the first real-time vacation rental mobile website for the Hilton Head Island area - Hilton Head Rentals for Mobile.

"We had noticed an increased number of visits to our portal coming in from these devices, which was not that surprising given the over 100 million smartphones currently in service in US" said Josh Szatmari, PDC's CTO and co-founder. "With this new feature, portal visitors will be able to obtain information in a quick and efficient way and get in touch with the vacation rental manager with a push of a button."

This new HTML-5 application, based on JQuery Mobile, is compatible with the most popular smartphones currently available, including iPhone, Android phones, Windows phones, BlackBerry, Palm, Symbian and even iPods. "Visitors can now use the mobile website to instantly search for and view availability, rates, and real time directions to any Hilton Head vacation rental property, call the property managers, and share the pages through email and/or text" - said David Ashburner, PDC’s lead mobile web developer.

Hilton Head Rentals is currently incorporating over 1,000 vacation rental properties from Hilton Head Island, properties managed by eight of the most reputable rental management companies. The portal is showing up to date availability and rate information together with a comprehensive overview of each of the properties listed on the website.

"This new mobile feature gives HiltonHeadRentals.com an edge in the extremely competitive vacation rental advertising market. With Hilton Head Rentals for Mobile, advertisers can now reach a broader hyper-targeted audience than ever before." - said Richard Neste, Executive in Charge and Owner of PDC as he continued - "We want to thank all the vacation rental companies, managers and their staff for their continuous support to make HiltonHeadRentals.com a cutting edge vacation rental portal."

To give Hilton Head Rentals for Mobile a try just visit http://www.hiltonheadrentals.com from any Smartphone device.